WhatsApp API Pricing
WhatsApp API Pricing refers to the cost associated with using the WhatsApp Business API for businesses to communicate with customers. Pricing is typically based on a per-message model or session-based fees, depending on the country and the type of message—whether it's user-initiated (free) or business-initiated (paid). Meta (WhatsApp's parent company) also offers tiered pricing based on the number of messages sent, with additional charges for template messages. Businesses can integrate the API through third-party providers or directly, with costs varying based on volume, region, and provider fees.
Conversions are 24-hour message threads between you and your customers.
Regional WhatsApp Business API cost structure breakdown
The WhatsApp Business API offers a powerful way for businesses to connect with customers around the globe. However, the WhatsApp Business API pricing structure vary depending on your location. Here’s a breakdown of some key regional differences:
Conversation Categories: Similar to other regions, Indonesia categorizes conversations into service, marketing, utility, and authentication.
Free Service Quota: Effective November 1, 2024, businesses can now engage with customers through the unlimited service conversations (free-tier) without incurring additional costs. A customer service window has to be update between the business and a WhatsApp user before the business can send a non-template message. Please note that there are still associated costs for other message categories, including marketing, authentication, and utility conversations.
Location-Based Pricing: Beyond the free quota, conversation costs for marketing, utility, and authentication categories vary based on the user’s location within Indonesia.
| Country | Marketing | Utility | Authentication | Authentication-International | Service |
|---|
| Indonesia | $ 0.0411 | $ 0.0200 | $ 0.0300 | $ 0.1360 | $ 0 |
WhatsApp Business API pricing UAE
Conversation Types: The UAE follows the same conversation category system as Indonesia, offering free service interactions and tiered pricing for other categories.
Regional Variations: Conversation costs within the UAE can differ slightly depending on the specific emirate where the user resides.
International Communication:Businesses in the UAE may incur additional WhatsApp business charges for communications with users outside the country.
| Country | Marketing | Utility | Authentication | Authentication-International | Service |
|---|
| UAE | $ 0.0384 | $ 0.0157 | $ 0.0178 | $ 0 | $ 0 |
WhatsApp Business API pricing India
Category Focus: Starting November 1, 2024, businesses in India can take advantage of the unlimited service conversations on WhatsApp (instead of the previous limit on 1,000 free service conversations). This update allows businesses to enhance customer support and engage with customers without the concern of conversation limits. It should be noted that there are still associated costs for other message categories – marketing, authentication, and utility conversations. Whatsapp api pricing in india is based on the type of message and the user’s location within the country.
Cost Structure: Beyond the free service quota, conversation costs of WhatsApp Business API in India are determined by the type of message (marketing, utility, etc.) and the user’s location within the country.
Language Considerations:Businesses using Indian languages may encounter slightly different pricing structures compared to those primarily using English.
| Country | Marketing | Utility | Authentication | Authentication-International | Service |
|---|
| India | ₹ 0.7846 | ₹ 0.1150 | ₹ 0.1150 | ₹ 2.3000 | ₹ 0 |